Beyond the Mailbox: Converting Traditional Marketing Into Clickable Content
Local businesses have long relied on printed brochures, flyers, and postcards to attract customers. Yet, those same materials can power a new kind of reach—one optimized for search, social, and AI visibility. With the right structure and tools, yesterday’s print assets can become today’s digital growth engines.Quick Takeaways Reuse copy and visuals from brochures to build SEO-ready landing pages and social media carousels. Convert postcards into short email sequences or ad creatives. Use online OCR
BIG BROTHERS BIG SISTERS OF AMERICA LAUNCHES GROUNDBREAKING RESEARCH ON THE LONG-TERM IMPACTS OF MENTORSHIP
BIG BROTHERS BIG SISTERS OF AMERICA LAUNCHES GROUNDBREAKING RESEARCH ON THE LONG-TERM IMPACTS OF MENTORSHIP First-of-its-kind study reveals mentorship as a cost-effective solution to drive socioeconomic mobility for youth in South-Central PA and nationwide.Rooted in 30 years of data, the study provides evidence of greater enrollment in higher education, increased salaries, reduced dependency on social services, and improved behavioral outcomes for mentored youth.Harrisburg, PA (February 25, 2025) – Big
First Impressions Count: The Critical Role of Media Kits in PR
In an era where information is abundant but attention is scarce, businesses must strategically position themselves to capture and retain interest. A well-crafted media kit is an indispensable tool in this endeavor, serving as a vital bridge between companies and the media. Understanding the nature of media kits and effectively assembling one can significantly boost your public relations efforts.The Essentials of a Media KitWhat Is a Media Kit? A media kit, or press kit, is a comprehensive package of
